Heyy its your wedding !!…Can i place an Advertisement on your Invite Card??? :P

Amazed ??? so was i while reading my todays copy of mint . yes this is something which is being asked by Bangalore based staffing services company TeamLease Services Pvt. Ltd. to anyone who is willing to get his wedding invitation card expenses funded ;) …..still not getting what is it all about? i tell u….

The whole idea is about ’sharing the space on wedding invite cards to advertise’. Though idea seems innovative but i still have my doubts on its acceptability….(well who’s gonna take such risk that too with his wedding card)….but they are not ME…

so as One of the bright minds at TeamLease came up with idea of placing the recruitment ads on wedding invites so as to reach mass audience…..they agreed to do a pilot and luckily got someone who was getting married and was ready to experiment with his invite card. so his card looked something like this:

Invitation Card

in lieu of this the company sponsored the invite card expenses and as mint reports..the experiment was pretty successful as it sounded to be….TeamLease got 40+ inquiries out of which 20+ people actually got placed.

So this what i call WIN-WIN-WIN situation…

Advertising company: happy- they got business

Wedding parties: Happy - invitation expenses FREE

Guests: Happy - Good fun..Good Food…Good Job !!

So Planning to get married…Contact TeamLease…Details in the pic above :D !!

8 Responses to “Heyy its your wedding !!…Can i place an Advertisement on your Invite Card??? :P”

  1. My God :-O
    Wot an IDEA
    its really a gr88 concept…hehe
    waise bhi log card me just date n time he dekhte the….now it will b much useful… ;-)
    n dat also for free.
    M looking forward to its popularity \m/
    As its shadi season now a dayz …I hope I will get 1 soon.. :D
    Gr8 finding sir ji ;-)

    Get well soon!!

  2. Good one ashish.

    But I think its a good opportunity for some brands that actually gel well with the marriage invitation card.

    Here are some of them:
    1. Johnnie Walker (hic! hic!)
    2.honeymooninindia.com (sureshot hit)
    and this one’s even better….
    3.honeymoon-in-europe.com (you can boast of this one!!!:))
    4.RAJA Band Wale
    5.Chandu ghodi wale!
    6.Ramu naade…apki izzat ke rakhwale
    7.Bittoo Catering along with brand associate - Hajmola/Satmola
    8.Prem Studio (with a tagline-”It’s WE who make marriages possible!”)
    9.Prince Pharma ka super gold capsule. (u know what it is for….:)

    and best would be to have a Heroes Project add from the government asking the public in general interest for “Safe Sex”

    Kudos!!
    Watsay? I think this advertisement thing on cards is a fabulous idea.
    :D

  3. Great bhai sahab !!!!!!!!!
    And the opportunities listed by Anirudh need serious thought ;-)

  4. What an idea Sir jee…..[:)]

    but u know i m too late….
    phele pata hota toh apni sis ki marriage card mein hi website
    daal ke likhwa deta [fill atleast 2 forms]its necessary…..[:D]

  5. @ Prashant - Thanx !!

    @ Anirudh - hmm…dat was quite a list of idea…i think we should include it in our list to media offerings… ;) wut say??

    @ vikas- yupp…i think i should.

    @ Ashish - Hey really yaar ye to miss hi ho gaya….sahi me ye to aapke liye best mauka tha :D but chalo koi ni….AAPKI SHAADI ME….bhoolenge nahi :P !!

  6. hey there
    Nice blog, interesting read. this article was cool. would remember to contact them on my wedding. ;)
    keep the ink flowing
    Priyanka

  7. @ Priyanka

    thanx for taking out time to read my blog…

    dats gud…then do send me your wedding card as well…as its gonna be free for u..(sponsored by Teamlease :P )

  8. Hey Ashish,

    Have picked up on the wedding card piece you have written and added a few more interesting advertising trends to it. Have a look and let me know - http://orangeglass.blogspot.com/2008/06/ads-on-wedding-cards-and-selling.html

    Nice blog you have here.

    Cheers,
    Nikhil

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