Ashish Tulsian’s Blog

Amazed ??? so was i while reading my todays copy of mint . yes this is something which is being asked by Bangalore based staffing services company TeamLease Services Pvt. Ltd. to anyone who is willing to get his wedding invitation card expenses funded …..still not getting what is it all about? i tell u….

The whole idea is about ’sharing the space on wedding invite cards to advertise’. Though idea seems innovative but i still have my doubts on its acceptability….(well who’s gonna take such risk that too with his wedding card)….but they are not ME…

so as One of the bright minds at TeamLease came up with idea of placing the recruitment ads on wedding invites so as to reach mass audience…..they agreed to do a pilot and luckily got someone who was getting married and was ready to experiment with his invite card. so his card looked something like this:

in lieu of this the company sponsored the invite card expenses and as mint reports..the experiment was pretty successful as it sounded to be….TeamLease got 40+ inquiries out of which 20+ people actually got placed.

So this what i call WIN-WIN-WIN situation…

Advertising company: happy- they got business

Wedding parties: Happy - invitation expenses FREE

Guests: Happy - Good fun..Good Food…Good Job !!

So Planning to get married…Contact TeamLease…Details in the pic above !!

Tags: media, Trendz, Innovation, Marketing by admin
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Hey see what i found and really if you love web and keep wondering whats happening around, who’s doin it and what more is gonna happen….then these 56minutes and 37 seconds are gonna be worth….Microsoft, You Tube, nike and forbes guyz all at one place..

wanted to write down the excerpts from the discussion but first i was really engrossed in listenening to all of them and then not much time was left for me to do that….i heard a lot ideas coming out from the mouths of web 2.0 veterans themselves…so do lemme know if any of them lights up something in your brain too…who knows maybe next we are the part of the panelists..(ahh..ohh god that was reall good to dreamm )

Tags: media, Web 2.0, Technology, Innovation, Mobile, Web by admin
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I was a bit more than “surprised” reading this in mint today -”HT Media acquires Social Networking site DesiMartini.com for close to $10 Million”. Whaaattt?? was my first reaction…then some rubbing of eyes and then read the complete news item again. I can understand as every business is starting to recognize the power of social networks, Big media guyz are also eyeing the chance to have one themselves but in this deal i was not able to digest few things :

1. Why DesiMartini??

2. Why $10 Million for that anyway??

i got to know about DesiMartini.com after meeting vivek pahwa at some conference and believe me after looking at the homepage i dint’ even feel like registering at the first place ( credit goes to its design) and started wondering who all are registering here and why (i am still wondering )…c’mon we already have facebook, orkut and they serve the purpose.

but as the news says desimartini is boasting of a decent user base of 2.5 lakh people with more than 2.5 million page views a month. good if its true but still i dont see these social networks going anywhere without adding any value to the concept. For HT i dont know how good this deal was (hope they know) but big congrats to vivek and his team. !!

Now i can understand why MingleBox.com received a funding of $7 Million or bigadda.com flowing mindless money on boom advertising or MIH funding ibibo.com but all in all as a web 2.0 entrepreneur the whole idea of creating another social network doesn’t excite me at all…ahh…but when i think about creating ‘close-to’ $10 million this seems the easiest path..what say Nikhil ??

Tags: media, Trendz, Marketing, Web by admin
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